Home Depot Stock Rises Despite Blinds.com Lawsuit Over Alleged False Discounts
Home Depot shares climbed nearly 1.5% in Friday morning trading, shrugging off a new class action lawsuit targeting its subsidiary Blinds.com. The suit alleges deceptive marketing practices under Washington state consumer protection laws.
Plaintiff Sarah Perkins claims Blinds.com sent emails promoting time-sensitive discounts of up to 50% on window coverings that were perpetually on sale. This tactic allegedly created false urgency to drive purchases, violating commercial email regulations.
The market's muted response suggests investors view the litigation as contained to Blinds.com operations rather than a systemic issue for Home Depot. The home improvement giant's stock resilience demonstrates the limited financial impact of subsidiary-level consumer claims.
